Innovative. Efficient. Revenue Driven.
Turn Your Digital Advertising Into Consistent, Qualified, & High-Paying Leads
Senior-level Digital Advertising management for businesses of all size.
Viola Advertising
I graduated from the University of New Hampshire with a degree in Business Administration & Marketing. I’ve built my career in paid digital advertising, leading teams and managing budgets as as high as $200k+/month.
My expertise lies in digital lead generation for service-based businesses and direct-response sales through E-commerce. I help clients businesses by leveraging proven advertising channels & staying ahead of innovations.
I’ve seen firsthand how traditional agency structures lose their clients’ money: overworked account managers, leads to slow response times, leads to scattered strategy, leads to wasted ad spend and a leg up for your competition.
My Goal is Simple...
Streamline the Client/Advertiser Relationship To...
- Beat Your Competition to Emerging Advertising Channels
- Maximize Your Return on Investment (ROI)
Google Ads
✔ Search, Display, Performance Max & YouTube
✔ Campaign-level revenue tracking
✔ Custom landing page search alignment
✔ Continuous testing & scaling
⭐ High converting YouTube video advertising (no camera required)
Microsoft Ads
Bing Search Campaigns
✔Google aligned strategy
✔Intent driven lead generation
✔6X average ROAS across industries
✔Unique reporting & lead tracking
Meta Advertising
✔ Facebook & Instagram campaigns
✔ Full-funnel strategy (cold → warm → hot)
✔ Creative testing frameworks
✔ Retargeting & lookalike audiences
⭐ Lead generation video advertising (no camera required)
Other Channels
✔ Amazon Ads
✔ Yelp
✔ LinkedIn Ads
✔ Nextdoor Advertising
✔ Angi (Angie’s List)
Get Ready to Lead the Way with ChatGPT Advertising
The digital search landscape is changing rapidly. The way people find services and products is evolving with the rise of A.I. search, and OpenAI just announced a groundbreaking opportunity: they are rolling out ads on ChatGPT in the United States starting Q1 2026.
I will help you be one of the pioneers in this cutting-edge advertising platform. There are strategic steps you can start taking right now to set yourself up for success with ChatGPT advertising.
Book a free consultation and I’ll tell you what they are…
Be one of the first to make an impact with ChatGPT ads; don’t get left in the dust.
My Process
A simple, transparent procedure to make your advertising predictable, scalable, & profitable.
Discovery & Strategy
We start by learning your business, your customers, your competitors, and your goals. This allows us to build a customized advertising strategy focused on revenue, not guesswork.
Account Build & Launch
Your campaigns are built with proper tracking, messaging, and conversion paths so every dollar works harder from day one.
Optimization & Scaling
We continuously test and refine your campaigns using real performance data - doubling down on what works and cutting what doesn't.
Reporting & Communication
You work directly with me, meeting on a regular schedule to get clear updates, and honest insights on campaign performance.
Work Directly with a Senior Strategist
You work directly with me, not an entry-level account manager. Every decision is made by someone with real performance experience, not someone learning on your dime.
Strategy + Execution in One Person Only
Most agencies split work across departments. I handle strategy, setup, optimization, tracking, and reporting myself, which means faster, more efficient changes.
Optimized for Revenue, Not Vanity Metrics
I don’t optimize for clicks, impressions, or “engagement.” I optimize for qualified leads, revenue, and long-term growth.
Tracking Most Agencies Don’t Set Up
From keyword-level revenue tracking to offline conversion imports, I build attribution systems that show you exactly what’s making you money, and what isn’t.
Faster Communication, Fewer Bottlenecks
No ticket systems. No Approval. No waiting days for a response. You communicate directly with the person running your ads. Email, call, text, & Slack all work!
Agency-Trained, Independently Executed
With Director expience at agencies, I bring systems, processes, and insights — without the inefficiencies, or bloat.
Ready to Grow Your Businsess?
Book a free strategy call to discuss your business goals and see how performance-driven digital advertising can help you generate leads and revenue.
No cost, no obligation.
- Identify Your Business Goals
- Evaluate Current Advertising Strategies
- Analyze Your Market & Create a Tactical Plan
Request a Free Strategy Call
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Real Results
Here's what business owners are saying:
Joe’s Google Ads management has had a direct influence on Choice One’s growth since our partnership. Joe is highly experienced, highly responsive, & has taken the time to learn my business in attempt to maximize my ROI. No matter the time of day, Joe is always willing to strategize & solve problems.
✓ 10x Average ROI
✓ 22% Improved Performance
✓ 1000+ New Customers
Robert Rutherford
Owner, Choice One Plumbing
Joe does an excellent job managing our Google Ads. His communication is consistent, strategies are clear, and is always open to collaboration while backing recommendations with real expertise. Joe feels like a true extension of our team, and the results speak for themselves.
✓ 6x Average ROI
✓ 500+ New Customers
✓ 35% LSA Lead Growth
Olivia Thomas-Terosso
Marketing, Handyside Inc.
Working with Joe has not only produced results but has taught me modern tactics on how to attract and capture customers digitally. Joe has helped us grow our Google Reviews significantly & helped us secure a local award for Best Pizza in town thanks to his Facebook ads. Joe is our permanent marketing solution.
✓ 100+ Google Reviews Added
✓ Facebook Engagement Up 25%
✓ Meta Ad Helped Win Award
Dave Constant
Owner, Constantly Pizza
FREQUNTLY ASKED QUESTION
What types of businesses do you specialize in?
I specialize in lead generation and revenue-driven digital advertising for both service-based businesses and eCommerce brands. This includes helping local service companies generate consistent, high-quality leads as well as supporting online businesses looking to scale product sales profitably through paid advertising.
How is working with you different from hiring a marketing agency?
When you work with me, you work directly with a senior advertising strategist — not an entry-level account manager. Every campaign is personally built, managed, and optimized by me. This results in faster communication, clearer strategy, and more efficient use of your advertising budget compared to large agencies with layered teams and long response times.
Which advertising platforms do you manage?
I manage campaigns across Google Ads, Microsoft Ads (Bing), Meta (Facebook & Instagram), YouTube, ChatGPT, and select high-intent platforms such as Yelp, Angi, and Nextdoor. Each platform is chosen based on where your customers are actively searching and how quickly it can produce measurable results.
How long does it take to see results?
Most clients begin seeing qualified leads within the first 30 days of launching campaigns. However, true performance optimization typically happens over the first 60–90 days as data is collected, tested, and refined. My focus is on building systems that deliver sustainable, long-term growth rather than short-term spikes.
Do you require long-term contracts?
No long-term contracts are required. I believe in earning your business through performance and transparency, not locking clients into lengthy agreements. Most clients stay long-term because they see consistent value and results.